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Data science is considered one of the most important aspects of predicting consumer behaviour. With the rapid evolvement of technology hoteliers are now able to create a model consumer and offer tailormade services, with the help of data. Many big hotel chains are already employing data solutions in order to track what the consumers seek during their stay at a hotel. Data driven solution is also available in many hotel ‘smart rooms’ which allow a new level of interaction between guest and hotel.