OTAs are online companies through which consumers are able to book various travel related services directly online. They are 3rd party agents reselling trips, hotels, cars, flights, vacation packages etc. provided / organised by others.

Due to the rise in the use of mobile technology and last minute travelling OTA’S have become one of the most prefered ways of booking. Today consumers are on-the-go and the advantage of a booking engine and the reservation solutions provided by the OTAs is that it offers instant payment and booking confirmation.